our story

menus & venues

Our story started at the URBN Home Office - a cornerstone of Philadelphia’s historic Navy Yard - with our first concept, Shop 543. With a view overlooking old carrier ships on the Delaware River, Shop 543 is a culinary hub for both URBN employees and the public. The campus eatery also features Jharoka Café, a neighborhood spot for coffee, light bites, and healthy fare.

Our next eatery was an unexpected success that grew from a unique retail concept opened by URBN in 2008. Terrain began with its flagship location in Glen Mills, PA on the site of the historic J. Franklin Styer’s Nursery. The business was inspired by the idea of merging house and garden to create an immersive natural experience and an environment where customers can come to unwind, explore, and celebrate occasions big and small. It was here that Terrain Cafe grew naturally from a small cafe nestled in the store serving coffee and small bites to a full-service restaurant offering brunch and dinner. Following the success of the first location, terrain expanded to Westport, CT, Devon, and Doylestown, PA.

A few years after terrain’s flagship opening, the property’s unique and historic buildings soon became a destination for customers to host private celebrations, and the Terrain Events business was born. Following 5 years of successful growth of the events business, a second location, Terrain Gardens at Devon Yard, opened in 2018. A third location in Doylestown, PA, Terrain Gardens at DelVal, opened most recently in the summer of 2023. Today all properties inspire customers of all kinds to celebrate life’s milestones.

Captivated by the bustling Philadelphia food scene, URBN expanded its food and beverage presence with the acquisition of The Vetri Family Restaurant Group in 2015, which included an array of Italian restaurant concepts founded by Marc Vetri and partners. The portfolio included creatively reimagined neighborhood pizza joint, Pizzeria Vetri, and Italian wood-fired rotisserie, Lo Spiedo (later re-conceptualized as Gatehouse).

Following URBN’s split from the Vetri Family founders, we rebranded our division as Menus & Venues. Under this moniker, we continue to foster the growth of key restaurant and event concepts in the group, including Terrain Cafe, Pizzeria Vetri, and Terrain Events.